IN A WORLD WHERE YOU CAN BE ANYTHING

For this project, I wanted to create a campaign that focused on human connection. I did not want to create another campaign that tells people what to do or how to act but rather I wanted to create something that would request something from people that would take no effort on their behalf to fulfil.
I came up with the concept for "In a world where you can be anything" to be just that, an action that requires zero effort. The posters come in two different formats, a portrait format for posters or single page publications and landscape orientation for when the posters are printed as spreads, billboards, etc.